Launch · Add-on
Drive platform adoption and migrations
Internal platforms only create value when teams adopt them. Make moving easy, show the benefit and support teams through it.
About 5-20 daysEvergreenLast reviewed 5 November 2026
Who this applies to
- Skills it builds
- Communication and influenceTechnical and AI fluency
- PM types
- TechnicalPlatform
- Product types
- All
- Starting points
- All
- Ways of working
- All
- Experience
- All
- Size of organisation
- All
Steps, by experience
Beginner (under 1 year)
- List the teams who should adopt and what they use now.
- Show the benefit in their terms: time saved, fewer incidents, lower cost.
- Make the first step easy with guides, templates and help.
- Start with a few willing teams and share their results.
- Track adoption and help teams who are stuck.
Intermediate (1 to 4 years)
- Segment teams by readiness.
- Provide migration guides and support.
- Track adoption and blockers.
Experienced (5+ years)
- Agree deprecation dates for old systems with leaders.
- Measure platform value, not just adoption.
- Build a community of practice around the platform.
Who can do this
Owner: Product manager
Can be delegated to
- DevOps / SRE or Backend Engineer: Provide migration tooling and support
- Content Designer: Write migration guides
Reviewed by: Tech Lead
Tool examples
- GitHub
- Provide template repositories that start teams on the platform.
- Confluence
- Publish migration guides and an adoption tracker.
Definition of done
- Target teams listed
- Migration guides ready
- Adoption tracked
Common pitfalls
- Forcing adoption without showing value
- No support during migration
- Running old and new systems forever
If you lead the team
What good looks like: Platform adoption is made easy, with clear benefits and support for migrating teams.
Ask your PM
- How many teams have moved, and what's stopping the rest?
- What does migrating cost a team?
Warning signs
- Adoption is mandated without support.
- The old platform never gets switched off.