Coaching: Scale · Core
Get leaders to support and model the change
People copy what leaders do. If leaders keep asking for feature lists and dates, the new way of working won't last.
About 3-10 daysEvergreenLast reviewed 5 November 2026
Who this applies to
- Skills it builds
- Leadership and coachingCommunication and influence
- PM types
- All
- Product types
- All
- Starting points
- All
- Ways of working
- All
- Experience
- All
- Size of organisation
- All
Steps, by experience
Beginner (under 1 year)
- Show leaders the results from the pilots.
- Explain what you need them to do differently.
- Agree two or three visible behaviours, such as asking about outcomes.
- Give them simple prompts to use in meetings.
- Check in with them regularly.
Intermediate (1 to 4 years)
- Build a guiding group of leaders who champion the change.
- Address leaders who block the change directly.
- Celebrate teams that work the new way.
Experienced (5+ years)
- Change leadership routines, such as planning and reviews.
- Link leaders' goals to the new way of working.
- Coach senior leaders through their own change.
Who can do this
Owner: Product manager
Can be delegated to
- Senior leader / sponsor: Champion the change with peers
Reviewed by: Senior leader / sponsor
Tool examples
- Google Docs
- Share a one-page guide for leaders.
- Confluence
- Publish pilot results for leaders.
Definition of done
- Leaders shown the pilot results
- Behaviours agreed
- Regular check-ins set
Common pitfalls
- Assuming leaders will change on their own
- Ignoring blockers
- One-off briefings