Coaching: Scale · Core
Publish a product playbook
A playbook brings together how product work is done: principles, standards, templates and examples. Keep it short, living and easy to find.
About 5-10 daysEvergreenLast reviewed 5 November 2026
Who this applies to
- Skills it builds
- Leadership and coachingCommunication and influence
- PM types
- All
- Product types
- All
- Starting points
- All
- Ways of working
- All
- Experience
- All
- Size of organisation
- All
Steps, by experience
Beginner (under 1 year)
- Gather your standards, templates and examples.
- Write a short introduction to how product works here.
- Organise the playbook by the questions people ask.
- Publish it in one place everyone can find.
- Ask readers what is missing.
Intermediate (1 to 4 years)
- Add real examples from your teams.
- Name an owner for each section.
- Review it every few months.
Experienced (5+ years)
- Make the playbook the single source of truth for product practice.
- Link it to onboarding and the career framework.
- Open it to contributions from teams.
Who can do this
Owner: Product manager
Can be delegated to
- Content Designer: Structure and edit the playbook
Tool examples
- Confluence
- Publish the playbook as one space.
- Notion
- Build the playbook as linked pages.
Definition of done
- Playbook published
- Owners named
- Review date set
Common pitfalls
- A long manual nobody reads
- Out-of-date pages
- Hard to find