Strategy: Review · Core
Review the strategy against results
Check regularly whether the bets are working. Use evidence, compare plans with what actually happened and learn before deciding what to change.
About 1-3 daysEvergreenLast reviewed 5 November 2026
Who this applies to
- Skills it builds
- Strategy and visionData and measurement
- PM types
- All
- Product types
- All
- Starting points
- All
- Ways of working
- All
- Experience
- All
- Size of organisation
- All
Steps, by experience
Beginner (under 1 year)
- Set a regular review, such as every quarter.
- Collect results for each bet against its measures.
- Compare what happened with what you expected.
- Note what you learned, good and bad.
- Share a short review with the sponsor.
Intermediate (1 to 4 years)
- Look for patterns across bets, not just single results.
- Separate bad luck from bad assumptions.
- Bring teams' learning into the review.
Experienced (5+ years)
- Review the whole portfolio, including stopped bets.
- Be honest about missed targets rather than explaining them away.
- Use the review to update the next planning cycle.
Who can do this
Owner: Product manager
Can be delegated to
- Data Analyst or Performance Analyst: Prepare results for each bet
Reviewed by: Senior leader / sponsor
Tool examples
- Power BI
- Show results for each bet on one dashboard.
- Confluence
- Write a short review page each quarter.
Definition of done
- Review held on schedule
- Results compared with expectations
- Learning recorded and shared
Common pitfalls
- Only reporting good news
- Blaming one-off events every time
- No link to the next plan