Strategy: Plan · Core
Turn the strategy into a roadmap of bets
A strategy roadmap shows the bets, the outcomes they aim for and roughly when, without promising every feature and date.
About 2-4 daysEvergreenLast reviewed 5 November 2026
Who this applies to
- Skills it builds
- Strategy and visionPrioritisation and roadmapping
- PM types
- All
- Product types
- All
- Starting points
- All
- Ways of working
- All
- Experience
- All
- Size of organisation
- All
Steps, by experience
Beginner (under 1 year)
- Write each bet as an outcome to achieve.
- Place the bets in Now, Next and Later.
- Add how you will know each bet is working.
- Show what is not on the roadmap and why.
- Share it with the sponsor and the teams.
Intermediate (1 to 4 years)
- Size each bet by how much time it is worth.
- Show dependencies between bets and teams.
- Plan checkpoints to continue, change or stop each bet.
Experienced (5+ years)
- Combine roadmaps across teams into one strategic view.
- Link bets to budgets and people.
- Keep the roadmap honest as plans change.
Who can do this
Owner: Product manager
Can be delegated to
- Delivery Manager: Map dependencies and checkpoints
Reviewed by: Senior leader / sponsor
Tool examples
- Miro
- Lay out bets in Now, Next and Later columns.
- Jira
- Track each bet as an initiative linked to team work.
Definition of done
- Bets written as outcomes
- Now, Next and Later set
- Checkpoints agreed
Common pitfalls
- Turning bets back into a feature list
- Fixed dates for uncertain work
- No checkpoints to stop a failing bet