New to product: Practise · Core
Turn your project into a case study
A short, honest case study shows how you think, which matters more than polished screens. It is also what you will talk through in interviews.
About 2-4 daysEvergreenLast reviewed 9 November 2026
Who this applies to
- Skills it builds
- Communication and influence
- PM types
- All
- Product types
- All
- Starting points
- Exploring product management
- Ways of working
- All
- Experience
- Beginner (under 1 year)
- Size of organisation
- All
Steps
- Outline the story in six parts: the context, the problem, how you learned, what you decided and why, what happened, and what you would do differently.
- Write each part in plain language in a sentence or two, then expand. Keep the whole piece to one or two pages.
- Show your evidence: a quote from an interview, a table of your scores or your one-page brief. Remove names and personal details.
- Be explicit about your own role and what you would do differently. Honest limits make a case study more credible.
- If any part used work material, remove it. Do not name employers, clients or colleagues, or share internal documents or numbers.
- Publish it somewhere you control, such as a simple page or a shared document, and write a three-sentence summary you can say aloud.
- Ask one person to read it and tell you what is unclear.
Tool examples
- Google Docs
- Write it as a shared document and turn on link sharing only when you are ready.
- Notion
- Publish a simple page with the six headings.
Definition of done
- A one-to-two page case study with the six parts
- Evidence included, with no confidential or personal information
- A three-sentence spoken summary
Common pitfalls
- Showing only the result and not the thinking
- Claiming credit for work you did not do
- Including confidential or personal information